Hello Kitty Island Adventure

It's surprising how this has come together to be a quite good game. Animal Crossing is clearly the model here, but Hello Kitty Island Adventure turns out to be a pretty peculiar game with a distinct identity.

Hello Kitty Island Adventure is one of those games that could only come from Japanese culture. There aren’t many other cultures that see an inherent spirit and soul in a mascot, and to most of the rest of us, mascots are tools to use for branding and marketing, or otherwise become famous because of their association with a product like a film or a game (hello Mario and Mickey Mouse). It’s rare that a mascot IS the product. But that’s what has happened with Hello Kitty. Before today, most Kitty games came across as a cheap effort to extract more cash from that lucrative product, but Hello Kitty Island Adventure is different. This is a genuinely worthwhile use of your time, and the fact that it’s “free” but also free of microtransactions, thanks to being an Apple Arcade title, makes it all the sweeter.

I can’t believe I’m saying this, but I think Hello Kitty Island Adventure is one of my favorite mobile games of this year so far. It’s so much more than I expected it to be, so much more than it needed to be, and I genuinely appreciate just how compelling it is from head to toe. I’ve been vocal amongst my peers about how Apple Arcade needs more reasons to subscribe these days. Well, here’s one extremely good reason. Butters was right the whole time.