Itch.io, an independent distribution platform, now requires asset creators disclose the use generative AI.

Itch.io, a digital storefront aimed at independent creators, has announced a policy that requires asset creators to disclose if their work uses generative AI and to specify the type of content generated by AI when it is present.

Itch.io posted on Bluesky that "we are now requiring the asset page creators tag their use generative AI in your work." This tagging tool is free for all pages but is required for asset creator pages so that buyers know where the material is coming from.

Itch.io has said that it is currently focusing its attention on asset creators "since their disclosure could impact a greater number of creators who may use their assets." The platform warned that assets created using generative AI, but not properly tagged, "will no long be eligible for indexing on our browse pages."

Itch.io has yet to figure out how assets created using generative AI can be found, if they are not properly reported. Itch.io posted on Bluesky that "for now, we're letting the creators tag their works at their own pace in order to ensure we have the classifications set up to provide better filters." Itch.io's website states that after a grace-period to allow creators update their tags, we will likely use user reports to address pages that haven't been addressed.

The use of AI generated game assets is becoming a concern for the gaming industry. Wizards of the Coast, which had initially denied that it used generative artificial intelligence to create a January 2024 promotional image, has now acknowledged (after initially denial) that the image was created using generative artificial intelligence. Blizzard also ran into a problem with datamined images in Hearthstone, after players raised concerns over the possible use AI. The company has not yet confirmed the results, but the artwork was removed.

Itch.io has not yet responded directly to this question. However, it is possible that generative AI is already widely used. Itch.io is yet to respond to this question directly. However, it is possible that generative artificial intelligence is already widely used. 31% of respondents to a GDC survey published earlier this year stated that they personally use generative AI for their work. 18% said that they don't use it themselves, but they have colleagues who do. A ban on generative AI is not feasible, given the numbers and the fact that these numbers are only going to increase.

Itch.io follows Valve's similar policy, which announced a policy on AI disclosure for games on Steam back in January.